The designer

A re-creative inventor

Born in 1973, Stéphane Joyeux, a young designer from the Berry, trained in product design at CREAPOLE-ESDI after an electronic engineering baccalaureate, quickly putting into practice the teaching that he received. During an initial two month work experience in 1997 with the company Arnould, specialising in plugs and switches, he got used to being in an environment of excellence. His contribution to the design of the 2001 switch in homage to the 1001 by Raymond Loewy introduced him to the rigorous processes of a sector subjected to standards.

In 1997, in order to fund his studies, he began a training contract with Plasto design, creators of adhesive solutions, particularly for the automobile industry. In the world of branding and monogramming, he developed and submitted new logos and trends with which to adorn vehicles to manufacturers. In May 1998, he drew on his experience of resins and glues developed by Plasto to present for his degree a sports shoe with repositionable adhesive soles. Designed for Adidas, his concept, which was awarded distinction, drew the brand's attention. Adidas invited him to join its team in Germany, but, still under contract with Plasto, he had to turn down the offer. That same year, he was a finalist in the competition "Jeunes Flammes" from Gaz de France with a ladybird table barbeque and "Défi Alu" by Sogecap on the theme Paris/New York, which he illustrated with perfume bottles in the shape of mooring bitts. He approached each set of specifications with subtlety and a touch of humour.

July 1999, at the end of his contract, Plasto invited him to create a subsidiary at General Motors in Detroit, but, as a deferred conscript of compulsory service, he was no longer able to go abroad. The agency Amarillo, exclusive subcontractor for Salomon in Annecy, was looking for someone to work with them. Fitting the job description, he was hired to design and develop skiing and walking boots and surfboards. From the research notebook, he quickly went on to the practical stage which he is so fond of, in search of technical solutions in order to optimise the product. Also tasked with testing prototypes, he took advantage of this to discover the Alpine environment.

After two years spent in Annecy, he decided to go back to his roots, looking in the Centre region. Aigle, a sports and outdoor clothing manufacturer, was very interested by the experience that he had gained at Salomon. He finally chose Roger Pradier, a decision that he doesn't regret. He joined the company in October 2001 as a junior designer. It wasn't until Christian Lombardet bought the company in 2003 that he took over the lighting specialist's whole design and communication department; giving the classic catalogue a new look was his top priority, but he was also tasked with putting together a contemporary range, showcase of the change in management.
Preferring action to words, he spread himself everywhere. A complete overhaul of the rough copy of the magazine every two years, photos, product sheets, graphic charter, product names, research into trends, design of new models for Roger Pradier and rp design, he draws, models and supervises all of the stages through to pitching to lighting salespeople.

He shares the same vision of the business as the CEO - rp design represents this affinity. MacGyver, scrap dealer poet, finder of mechanical and formal solutions, recycling facilities are part of his environment, and Grumo reflects this. Quiet about his work, which he leaves to the customer to appreciate, Stéphane Joyeux combines childhood impressions with innovation to trace the outline of new patterns. The sponge box for slates and the jerry can stopper creep into Picto. Perspicacious, the designer skilfully brings together provocation and ingenuity so that, beyond the feeling of surprise, only the functional purpose remains.